Campaign narrative Sprint
A strategic story structure to define the focus and message hierarchy behind your next campaign or launch.
The talent is beautiful. The location is locked. The media is funded.
But does anyone know what your campaign is supposed to be about?
COMMON SIGNALS YOU MAY NEED TO TIGHTEN YOUR CAMPAIGN NARRATIVE
Messaging feels interchangeable
Taglines don’t scale beyond a single asset
Campaign energy doesn’t ladder to brand positioning
Product benefits overpower the emotional core
Internal teams interpret the message differently
Get your story straight.
A clear thesis, structure and message hierarchy that allow a launch to feel singular, scalable, and unmistakably aligned with the brand.
Campaign Narrative Sprint
We’ll identify a narrative hook and build a system that ensures it will reverberate across platforms. We create a campaign concept, then tell the story in a universal way, in a few undeniable words. Suddenly, it all makes sense, everywhere it shows up.
Central campaign concept
Core line / mantra
Supporting message system
Hierarchy framework
Tonal guardrails
Alignment brief for creative teams
$10,000
Bonsoir, enchantée.
ORPHÉON NIGHTS by Diptyque, a campaign supported by mythical messaging to match the memory of Orphéon, the Paris jazz club and namesake of an iconic fragrance.
FRESH EYES, FRESH IDEAS
