Don't just manage your brand. Rule your universe.
I work with the founders, CMOs, and creative directors of iconic brands like Diptyque, Armani, Kérastase and ILIA to build epic, soul-level brand operating systems — detailed codes of actionable directives that keep a brand consistent on every platform, in every market, through every era.
15+
Years in Brand Strategy
100+
Clients Served
85+
Global Markets Reached
Working with founders and teams shaping culture across beauty, fashion, and luxury.
For brands that want to become
and remain iconic.
We work with:
Founders
Business and marketing leaders
CMOs and Brand Directors
Global digital teams
SPRINT SERVICES
Focused interventions for specific brand moments
2-3 weeks
Brand Extension Sprint
Defines how your brand expands without losing coherence. When you're planning a new sub-brand, category, or product extension.
Campaign Narrative Sprint
Unearths the big idea and messaging hierarchy around your next campaign or launch.
Commerce Copywriting Sprint
Yields world-class copy across a focused eCommerce and/or marketing initiative. A powerhouse language system that transforms browsing into brand building and shopping into storytelling.
$12,500
Most brands make products. I'll help you build a world.
Hi, I'm Cristina Black.
Over the last fifteen years, I've helped brands like Diptyque, Giorgio Armani Beauty, Kérastase and ILIA transform strategy into living systems that guide every decision they make. Together, we'll build the kind of narrative architecture that gives creative teams confidence, products meaning, and customers something worth believing in.
Define how your brand shows up.
If you’re ready to bring clarity, structure, and narrative elegance to your brand, let's start there.