Iconic Brand Voice Strategy
Speak so that people know exactly who you are, everywhere, every time.
Define how your brand sounds across every platform, touchpoint, and moment of expression.
Who told Trader Joe’s you’re overeducated and underpaid?
How does Vacation make you nostalgic for a summer you never had?
Why does Liquid Death
speak Gen X and Gen Z?
Hint: it's a strategy.
There are reasons, beyond strong design and desirable product, why iconic brands are instantly recognizable and very much themselves at all times. A lot of it has to do with the way they communicate their values.
IT'S NOT JUST THE STORIES THEY TELL, IT'S HOW THEY TELL THEM
There are methods for this, principles and rules that branch out from the core of the company to every platform and point of contact. In brand communication, ruthless consistency is the order of the day.
DEVELOPING AND IMPLEMENTING A BRAND VOICE IS BEST DONE METICULOUSLY, SYSTEMATICALLY, WITH GREAT CARE
I can help you drill down into your brand values, analyze your target audience and evaluate your business goals to formulate an ownable lexicon that befits both your philosophical foundation and your vision for the future.
The work unfolds in three phases.
A structured approach designed to bring clarity to the brand, from where it stands now to how it shows up going forward.
01 — Position
A competitive voice audit ensures we arrive at a totally unique personality for your brand.
02 — Develop
We define our audience, then create pillars that connect the brand to them. Then we tackle your most pressing copy needs.
03 — Codify
With approved copy as our compass, we list concrete rules and examples for how to achieve the brand voice, and train your team on how to use the tools.
The BENEFITS OF BRAND VOICE STRATEGY
What you walk
away with.
A STRONG POINT OF VIEW
fuels instant conversion and brand affinity over time.
ELEGANT MESSAGING
enhances brand experience every time your audience interacts.
OWNABLE LEXICON
creates intimacy between your brand and your community.
TARGETED STORYTELLING
speaks to your creative and business goals.
ALL MESSAGING IS TAILORED
to support your creative and business goals.
EVERYONE ON YOUR TEAM UNDERSTANDS
exactly how your brand sounds when it speaks to the world.
